ECA GOES “BACK TO SCHOOL” BY OFFERING FREE ONE-YEAR MEMBERSHIPS TO QUALIFYING STUDENTS

New Program Lets Students Enjoy Discounts on Games-Related Purchases, Rentals, and More!

WILTON, CT – September 3, 2009 – The Entertainment Consumers Association (ECA), the non-profit membership organization that represents gamers, today announced an all-new promotional event titled, “Back to School with the ECA.” The new program gives qualifying college students the opportunity to receive a free ECA membership, which instantly lets them take advantage of the numerous advocacy tools, educational resources, and affinity benefits that are available to all ECA members. The ECA’s new “Back to School” promotion is offered for a limited time, beginning now and ending on October 1, 2009.

“We understand how financially difficult it can be right now for gamers living on a budget, and we are excited to be able to provide some help,” said ECA VP of Marketing Heather Ellertson. “By offering free memberships to college students, we can pass along some extra savings while also providing valuable information and resources on important issues affecting consumers and the games industry as a whole.”

In addition to becoming more active and informed within the gaming community, ECA members can take advantage of numerous affinity benefits including discounts on games-related purchases at popular online retailers such as Amazon.com and Buy.com. College-aged members can also explore the ECA’s career and educational resources as well as connect with like-minded gaming fans in their university by joining or starting up an ECA chapter in their region.

To take advantage of the “Back to School with the ECA” promotion, students can sign up for a free membership online by simply entering their valid .edu email address and the coupon code “college.” To see a full list of benefits and sign up, go to: www.theECA.com

ABOUT THE ECA
The ECA is the non-profit membership organization that represents consumers of interactive entertainment in the US and Canada. The association was founded to give gamers a collective voice with which to communicate their concerns, address their issues and focus their advocacy efforts. As such, the ECA is committed to a host of public policy efforts, empowering and enabling the membership to effect change. Additionally, the organization provides members substantial affinity benefits including discounts on games-related purchases and rentals, as well as community and educational initiatives. For additional information on the ECA, including affinity benefits, member discounts and joining the association, please visit: www.theECA.com

CONTACT:
Jason Anderson
Director of Public Relations
jason@theeca.com
203.761.6188

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