The ECA® was founded by Hal Halpin, the founder and former president of the Interactive Entertainment Merchants Association (IEMA). Given the success of the IEMA and similar organizations on the gaming industry side, Hal realized that a parallel organization representing the needs of gaming consumers was needed. In order to fill this gap, Hal conceived of the ECA® and set about establishing a blueprint for a digital consumer advocacy group. Calling upon his depth of experience in the game sector, Hal is currently developing the organization's business, financial, and political functions as well as creating partnerships between the organization and industry leaders.

As a new organization, the ECA® has much growth potential. With an experienced management team supported by committed base of gamers, the ECA®'s future could not be brighter - and that's great news for gamers!