The ECA® appreciates the help of our partners – they help us deliver benefits to our members and spread our message. These companies and brands don't just say that they're interested in supporting gamers and gaming, they follow through.
Because we don't accept funding from the industry, the ways in which we work with sponsors is as diverse as their products and services. Media companies generally provide us with remnant ad space with which to promote the association (online banner ads, print magazine ads and PSA-style video/TV ads). Service and subscription partners as well as merchants and event companies tend to offer discounted rates and/or special promotions to our members. Major non-endemic brands have inquired about underwriting discounted memberships for their customers, members of their rewards programs and clubs, as it’s a great customer appreciation vehicle and creates an affinity bond between the brand and gamers. We don't limit how prospective partners choose to work with the association. In fact, we've found that letting them use existing systems, offers and promotions that they use for other groups and modeling that is often the path of least resistance.
In exchange, we provide sponsors with a holistic approach to co-marketing: we integrate their brands and products into every facet of our normal marketing and messaging operations. Be it ad units on our newsletters, websites and publications, or product samples that become part of our prize offerings, or messaging in our many booth/event activations, we believe that a partnership should - at the end of the day - truly be, just that. So if a brand is offering our members discounts and is promoting our organization to their customers, we'll do whatever we can to reciprocate. Perhaps that's why you'll find some of the leading companies in the sector, or otherwise interested in gamers, supporting the ECA®.
If your company is interested in becoming an ECA® partner, or would like more information about the ways in which we can work together, please fill out the form below and someone will be back in touch shortly. If you’d like to download our Adobe Acrobat deck, please click here.
To reach the ECA® by mail, please contact us at the following address:
Entertainment Consumers Association®
64 Danbury Road, Suite 700, Wilton, CT 06897-4406 USA
Copyright © 2013 Entertainment Consumers Association™. All rights reserved.